We shipped secure infrastructure at Palantir, built observability from scratch at Tsuga and put AI agents in front of six million users at Joko. We hold Armature to the same standards.
For thirty years, every software company owned its interface. You designed the screens, watched the sessions and tested the funnels. The whole product discipline, from onboarding to analytics to support, grew on one assumption: a human is looking at your UI.
That assumption just broke. Users now connect Claude or ChatGPT to your product and delegate. The agent reads your docs, picks your tools, runs the workflow and reports back. Your customer gets the result without ever seeing your interface. The session happens inside an AI client you don't own and can't see into.
Agent experience is how well that session goes. Does the agent find the right tool? Does it recover from your errors? Does it finish what the user asked, or does it loop, guess and give up? Users judge your product on those outcomes now, even though they never opened it.
It changes everything because every practice you rely on assumes a visibility you no longer have. You can't improve a funnel you can't see. You can't fix an error message no human reads. You can't onboard a customer who sent an agent instead.
Agents experience your product through tool names, schemas and error messages. That surface deserves the same craft your UI gets today.
The click funnel is gone. What matters now is the user's intent, the agent's reasoning and every tool call, and capturing that takes new tooling. Armature starts here.
A frustrated human complains or churns visibly. A frustrated agent retries, works around and reports a polite failure. Your logs say 200 OK while your users lose trust.
Onboarding, support, A/B testing and product marketing will all be rebuilt for agents. Everything stands on measurement, so we build that layer first.
Agent experience will become a discipline the way user experience did, with its own tools, its own craft and its own teams. The first step is seeing clearly what agents do with your product today.
That's what we build at Armature.
